Premium packaging influences perception, drives purchasing decisions, and strengthens brand loyalty by turning ordinary items ...

How we focus our attention before we even see an object matters. For example, when we look for something moving in the sky, ...

Shall I address the elephant in the room? Appearance can be a very taboo and sensitive subject. In the workforce, there is an unfortunate history of discrimination based on appearance, gender, race ...

How people evaluate odors does not depend entirely on the odorant itself—context influences perception. A research team from the Leibniz Research Center for Working Environment and Human Factors ...

To clarify the visual cues contributing to skin moisture and dryness, a research team from the Cognitive Neurotechnology Unit and Visual Perception & Cognition Laboratory of Toyohashi University of ...

Progressive disclosure controls work wonders in the visual cue department, but aren't really used for documenting a control's behavior. They're mostly used for expanding on an idea, like when showing ...