YouTube had been slow to accept vertical video but they're on board now. Credit: Jaap Arriens/NurPhoto via Getty Images If you weren’t sure about vertical video before, you can be sure about it now.

Almost a year after Google announced its open-source, royalty-free WebM video format, YouTube began transcoding newly uploaded videos into the format. YouTube says the majority of its most viewed ...

Google released a direct response ad format for YouTube on Thursday that will make YouTube ads more shoppable, and more closely integrated with a brand’s Google Merchant Center account. The idea is to ...

Watching 360-degree videos can be a pretty immersive experience… but sometimes it can be easy to miss out on the action because you’re looking the wrong way. More importantly, it can take an expensive ...

VRCs now include in-feed and shorts ads, offering marketers a more diverse and effective approach for reaching their target audience. Google has rolled out additional formats for Video Reach Campaigns ...

Continuing the push for Google's WebM video format, YouTube now says the majority of its most-viewed videos are available in the open-source, royalty-free format -- or about 30% of all videos hosted ...