Digital video now dominates TV ad spending, shifting marketers' focus from channel selection to targeting, measurement, and ...

Incorporating video into your marketing strategy is now table stakes – in fact, 86% of businesses were using videos for marketing in 2021. If you’re not using this format to engage customers, your ...

A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth ...

Learn how local businesses can benefit from video digital marketing. Discover the key strategies for leveraging digital video content for marketing success online. The popularity of digital video ...

Digital PR is entering a new era. As social platforms like TikTok, YouTube, and Instagram become search engines in their own right, traditional strategies focused on backlinks and news coverage are no ...

Digital marketing is a rapidly evolving field, and as we move toward 2025, several emerging trends are set to reshape how brands connect with their audiences. The upcoming years promise significant ...

The world of high-quality consumer display devices and home theater has really taken off over the last 15 years The tools and information to get one's television set looking its best, however, has ...

Streaming is arguably the TV industry’s most powerful growth engine, but it’s still far from a mature business. Which is why programmers took ad tech off the backburner during their upfront ...

Digital movies and games can be easy to buy, but Sony's latest PlayStation move is a reminder that access and ownership aren't always the same thing.