It’s the middle of the summer. I’m unboxing a mountain bike with measurable anticipation. The label says Viathon, which is a Walmart brand. Reports of a bike with a $6,000 price tag have cast a ...

Viathon is a Walmart exclusive brand that makes high-quality, performance-driven bicycles accessible at a great price. Viathon “believes that great bikes make riding more fun. And when you have fun, ...

New consumer-direct brand Viathon has just gone online with a road, gravel and hardtail mountain bike, with all three hitting majorly low price points. At first glance these bikes look pretty good, ...

It’s not a model for everyone, but one that is growing in popularity. Today, Viathon launched as a new direct-to-consumer carbon bike company. Interestingly, a quick trademark search shows that ...

Viathon is a start-up carbon bike brand with a difference. It’s not the products: a three-frame range of MTBs, and gravel and road bikes. It’s not the frames: they aren’t open-mould no-names, all ...

Clifford Lee November 30, 2025 Nutty Cross Returns to Ruhstaller Brewery with Free First-Timer Racing, Relays, Live Music cyclocross magazine November 18, 2025 SSCXWC 2025 Minneapolis Recap: Crash ...

New bike brands come and go, but it’s rare that one makes as big of a splash with its debut as Viathon, a new direct-to-consumer marquee that launched this week. Did Viathon offer some bold new ...