Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...

Learn how the Value Proposition Canvas helps align customer jobs, pains, and gains with your product’s role to craft ...

As global leaders convene October 31 to November 12 in Glasgow, Scotland, for COP26 to discuss how to achieve net neutrality by 2050, architects and designers must consider how they can support global ...

A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...

Developing your firm and services to create ever-growing value for your customers should be an ongoing commitment. This is the single most strategic activity you can focus on, especially in our new ...

Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...

For any new market to grow, it's going to take a value proposition that makes sense, is easy to communicate, and at a cost point where the underlying business model works. When OnStar entered the ...