Remember that time when using camera filter apps were all the rage? While Retrica was a favourite app for the filter-lined camera in the 2010s, one app seems to have created an aesthetic of its own.

Anne Milou has always had an affinity for oversized T-shirts, scrunchies and Puka shell necklaces. But recently Milou, who lives in the Netherlands, learned there's a name for the beachy, laid-back ...

Among the emo, goth, scen kid, preppy, and cottage core aesthetics lay another, VSCO girls. Introduced by (primarily white) Gen Zers, as well as younger teens, this new lifestyle aims for a cleaner, ...

Do you like to wear scrunchies? Can you not leave your house without your reusable water bottle and metal straws? Do you feel the need to take a pic of the sunset whenever it's extra stunning (aka ...

Every time Hillary publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...

Sign up for The Media Today, CJR’s daily newsletter. If you spend any time on social media, your head can spin at some of the acronyms being thrown around ...

Most basically explained, a VSCO filter code is a formula for creating a specific aesthetic effect, or for creating a filter on your own. It refers to where you toggle saturation, exposure, brightness ...

VSCO, the Visual Supply Company and a leading photography platform and creative community, today launched "Make it with VSCO", an integrated marketing campaign that celebrates photographers, their ...