NEW YORK — Alberto VO5 is expanding its role in hair care with Nourishing Oasis, a restorative, heat-activated shampoo and conditioner range that looks to fill a gap in the midpriced hair care arena.

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Dusting off a 50-year-old brand to make it attractive to an entirely new (and younger) consumer can work, and using sex as the predominant lure, well, that can almost ensure a victory. The VO5 hair ...

Trying a new updo can be fun and easy. With the right products and a few quick steps, you can skip the salon and get gorgeous prom hair at home! VO5 shows us how: Image via Fairchild Archives Trying a ...

If you’ve been down your favorite drug store or retailer aisles recently you’ll probably have some sticker shock from the cost of shampoos and conditioner. Products full of fancy ingredients you can’t ...

It brought hair the first ever intensive conditioner and is now the number one styling brand in the UK, but VO5 won't rest on its laurels, oh no. The brand's just undergone a product and packaging ...

High Ridge Brands Co., the owner of Zest soap and Alberto VO5 hair-care products, filed for bankruptcy protection Wednesday and will put its family of personal-care products up for auction. High Ridge ...

It’s notable that Alberto-Culver Co., a mid-size player in the cutthroat consumer products field, is still independent while many of its rivals have been merged out of existence. More notable is that ...