If you answered yes, you were probably using a form of moral reasoning called "utilitarianism." Stripped down to its essentials, utilitarianism is a moral principle that holds that the morally right ...

Some customers take a utilitarian approach to your offerings, some engage emotionally and some fanatically. The path to success is different for each. With utilitarians, use continuity programs. With ...

Carla Tardi is a technical editor and digital content producer with 25+ years of experience at top-tier investment banks and money-management firms. Eric's career includes extensive work in both ...

Greene et al. reported that brain areas typically associated with affect are activated when subjects make moral judgements about ‘personal’ scenarios, where one alternative requires directly causing ...

How do you make a choice that will benefit the greatest number of people when there are conflicting preferences involved? How does the brain make sense of differing perspectives and organize them to ...

The contemporary animal rights movement owes a great intellectual debt to Peter Singer's pathbreaking book Animal Liberation. In that book, Singer made a break with the dominant but limited Kantian ...

Laboratory assistants have to do all sorts of terrible, embarrassing things, but surely this is among the silliest: Enter a bar in Grenoble, France. Identify people who look moderately drunk. Walk up ...

When the interior designer Nick Poe revamped his Chinatown loft’s kitchen, the spatial restrictions convinced him to invert typical storage solutions: utilitarian kitchenware came to the forefront of ...