As executives attempt to keep up, they may feel that what they're doing with AI and what’s actually happening in their offices is separated by a growing chasm. While 88% of marketers report using AI ...

And now is the time for marketing leaders to expand their existing skill set and develop their AI intuition—when to use it, when to lose it—to make the most of AI’s transformative power and deliver ...

And this isn’t just a scrappy tactic used by small teams with tight budgets. Even big legacy brands now use GenAI to scale creative output and personalize messaging, without sacrificing brand voice or ...

Harvard’s Suraj Srinivasan and Stagwell’s David Sable explore whether AI can truly create—or only imitate.

As the volume around AI rises and attention gets harder to earn, marketers are rethinking how the AI-focused language and experiences they offer prospects and customers.

Among the 95% of marketers using AI, adoption is deep: 74% say they depend on the technology or use it regularly. Copywriting and written content dominate as the top use case (79%), followed by ...

New research reveals marketing ranks low among the top 100 gen AI use cases. Personal well-being applications now top AI usage, including therapy and life organization. The gap presents an opportunity ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent. Successful AI-powered email marketing focuses on anticipating and meeting ...

AI is rapidly becoming a must-have in every modern marketer's tool belt, helping teams to do more with less. This shift couldn't come at a better time, as marketers today are under pressure to drive ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

More than eight in 10 retailers have integrated artificial intelligence into their operations to a moderate or large extent, according to a report released Nov. 12 by BRG, formerly known as Berkeley ...