A value proposition statement clearly and concisely describes the unique value of a company's products and services. Phrased differently, it is the company's core objectives, which set it apart from ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

As the owner of a small enterprise, you focus a great deal of time honing your business' strengths and competitive advantage. In time, you establish a few areas of expertise. These are distinctive ...

What’s the most effective way to persuade purchasers of your services that you’re the firm best equipped to improve performance and solve complex problems? If you answered “with a strong value ...

Rachel Wimberly is Executive Vice President of Business Development at Tarsus Group, US. Follow her on Twitter @TSNN_Rachel. In an atmosphere when people are pressured by time and money to ensure they ...

Whether you’re trying to convince an interviewer to hire you or market your products or services, a compelling unique value proposition (UVP) can set you apart from the competition and seal the deal ...

Many people in their 50s and 60s who’ve worked for someone else their entire careers start thinking they’d rather be their own boss. Maybe you realize you can earn more as a consultant. Or you want ...

Google processes trillions of searches per year, which equates to billions of searches each day. How do they decide what is the most promising result for every single one of that staggering volume of ...