Negative advertising depicts competitors in a negative light in an effort to make the advertiser look better. This type of advertising is used in the political arena as well as the business world.

Digital advertising is undergoing a fundamental transformation. It’s moving into an era of integrity, built on a foundation of trust. User trust is a competitive advantage and a pathway to sustainable ...

COLUMBIA — An Irmo attorney who had been cited for unethical advertising practices has resigned from the South Carolina Bar, according to a statement from the state Supreme Court. Ray A. Lord ...

Advertising is a rare outlier among major global industries like medicine, finance, law and accounting in that it has no agreed professional standards of ethics or regulation. So is it a surprise that ...

Business ethics is one of the most controversial and complicated subjects of all time. From academics to astute businessmen, many people have studied the relationship between making money and doing ...

Pitfalls marketing leaders should monitor carefully in both their teams and themselves to ensure they stay on the ethical high road. "The fact that man knows right from wrong proves his intellectual ...

Anita Varma is the assistant director of Journalism and Media Ethics, as well as Social Sector Ethics. Views are her own. At the same time, the embedded premises of this debate often evade scrutiny.

Opinions expressed by Entrepreneur contributors are their own. From scrolling down your YouTube reel and clicking video after video with deceptive and even unrelated ...

How can ethical advertising build trust? Discover the principles of transparency, data responsibility, and how technology ...