Google’s John Mueller answered a question on LinkedIn about how Google chooses canonicals, offering advice about what SEOs and publishers can do to encourage Google how to pick the right URL. In the ...

The easy answer is that Google systems generally don't just try variations of URLs out, they rely on links to discover new URLs. This means that unless you're linking to those subdirectories most ...

Google has updated its URL structure best practices help documentation - it was pretty much a rewrite but the overall guidance is not new. Google said they added "clearer flow and is easier to ...

Google's Gary Illyes warns of URL parameter issues causing crawler inefficiencies, especially for e-commerce sites. URL parameters can create infinite URLs, causing crawl inefficiencies. E-commerce ...

Google Messages is rethinking its approach to previewing hyperlinks, and we're not sure all the changes are for the best.

Google has launched a new experimental Chrome extension that lets you transmit the URL of a website to other nearby computers using nothing but sound. To try the feature, all computers must first have ...

YouTube is no doubt the most popular video streaming platform. While the website and the app are sufficient by themselves, you can still achieve much more by trying a few URL tricks. Interestingly, ...