The UFL showed promise in its first season in 2024. But in most of its markets, it needs to sell many more tickets in Year 2.

Daryl Johnston, the UFL's head of football operations, points to growth in home markets and innovation through technology as ...

Johnston noted expansion discussions show signs of "confidence" in the league's growth and trajectory. It's an acknowledgment that UFL has put together a good product that is attracting quality ...

Players and UFL owners – a coalition of Fox, ESPN, RedBird Capital and Dwayne Johnson – have been in tussle over a collective bargaining agreement. Russ Brandon, president of the UFL ...

The UFL is trying to find ways to improve attendance at Showboats games. A new idea? Asking the Bills Mafia for help.

The UFL is entering its second season as a unified spring league following the merger between the USFL and XFL. Despite its relatively short existence, the UFL has already forged what it has ...

Daryl Johnston, the head of football operations for the UFL, says the priority for the ... fan attendance and working toward incremental growth, Johnston said the league will focus on innovation ...

That said, while the league's basic structure for 2025 remains status quo, the UFL is beginning to explore potential ...