For the first time since Nielsen began tracking total television viewing across broadcast, cable, and streaming in its monthly “The Gauge” report, broadcast viewership has surpassed cable. Since 2021, ...

Streaming viewership captured 47.5% of television in December 2025, eclipsing its previous record set in July 2025 to achieve the largest share of TV ever reported in Nielsen’s monthly snapshot of ...

Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report. Streaming's growth has been driven by three main factors: free ...

Nielsen’s "Gauge" report for June showed that Netflix (NASDAQ:NFLX) notched the best monthly gains versus rival platforms and drove television viewership via streaming to record levels. The report, ...

Historians likely will recall July 2024 as the moment that forever changed television. That was the month YouTube broke not one but two Nielsen viewership records: It became the first streaming ...

Although there was an expected seasonal decline in March (6%), streaming platforms boosted their share to 43.8%, a new record (up from 43.5% in February), according to the Nielsen Total TV/Streaming ...

A new king reigns in TV land. Streaming has officially surpassed broadcast and cable as a share of total television viewing, according to Nielsen data. In May, streaming accounted for 44.8% of ...

Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report. Streaming represented 44.8% of total TV viewership in May, its ...