Nielsen's monthly platform rankings show broadcast and cable making up less than half of all TV use. By Rick Porter Television Business Editor Broadcast and cable networks made up less than half of ...

The leading streaming services drew more viewers than cable TV for the first time in July, according to a report released Thursday by the media firm Nielsen. It's a milestone that has been anticipated ...

Americans are withdrawing from watching broadcast and cable TV. Nielsen reports the number of viewers dropped below 50% for the total TV usage in July 2023. This marks the first time linear TV ...

It’s a streaming world, and we’re just living in it. It is no secret that streaming dominates the TV landscape, but Nielsen measured a new (and somewhat grim) milestone for broadcast and cable in July ...

Streaming hit a new high in May, surpassing total viewing of broadcast and cable TV for the first time, according to Nielsen. The milestone was noted in the measurement firm’s latest edition of The ...

In a first for linear TV viewing, cable and broadcast usage fell below 50% in terms of total share among U.S. viewers, according to Nielsen’s July 2023 report. Cable viewing dropped below 30% for the ...

Streaming now takes up a bigger slice of Nielsen’s monthly pie chart than broadcast and cable viewing combined, according to new data released by the audience measurement company for May. For four ...

Comcast is cutting the cord on its declining cable network portfolio - including MSNBC, CNBC, USA, Oxygen, E!, Syfy and Golf ...