Journal of Consumer Research, Vol. 4, No. 1 (Jun., 1977), pp. 29-38 (10 pages) Attribution theory is used to develop a new approach to interpersonal influence. As a first step in investigating this ...
Von Neumann-Morgenstern utility theory is a promising method to measure and model consumer preference. Its theoretical foundations provide explicit risk measures and testable behavioral conditions for ...
Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Robert Kelly is managing director of ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results
Feedback