Journal of Consumer Research, Vol. 4, No. 1 (Jun., 1977), pp. 29-38 (10 pages) Attribution theory is used to develop a new approach to interpersonal influence. As a first step in investigating this ...
Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. Robert Kelly is managing director of ...
Using the context of advertising, packaging, and consumer choice, three experiments were conducted to test the predictions of gender schema theory that gender-schematic (sex-typed) individuals and ...
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