Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

The concept of Christmas elves, with roots in European mythology, has been around almost as long as any Christmas tradition, ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

Share your photos! The Elf on the Shelf tradition has become a beloved part of Christmas for many families, but coming up ...

From recruiting teenagers to keeping it simple, families reveal how they manage the nightly holiday ritual without losing ...

Learn about the origins of Elf on the Shelf and understand how to easily set up new scenarios so you don't get overwhelmed ...

When Chanda A. Bell was younger, her family had a tradition of setting out an Elf assigned by Santa to monitor the kids' behavior leading up to the holidays In 2005, she worked with her mom on ...

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention ...

If the officially licensed holiday pop-up at Morris American Bar is successful, it could go nationwide in 2026. But is the ...

Elf on the Shelf is 20 this year. The ritual- where an elf doll is moved at night for kids to wake up to - is a holiday ...

If Christa Pitts doesn’t RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, ...