Chris d’Eon is a marketing educator, author, and consultant. He teaches at Birdrock Training and is co-author of “Leads Good, Sales Better.” Improving your marketing results requires a solid testing ...

Suggests that quantitative investors improve the robustness of their systems by subjecting them to stress tests. Identifies ways to produce variations on an investment or trading strategy as the basis ...

Campbell, Dennis. "Putting Strategy Hypotheses to the Test with Cause-and-Effect Analysis." Balanced Scorecard Report 4, no. 5 (September–October 2002).

How to assess whether it can hold up against competitors, shifting market dynamics, and unexpected events. While many teams and organizations engage in scenario planning, most don’t go far enough.

As there has been, in recent years, an awakened interest in the processing of language, it seems fitting that extra attention should be paid to the actual strategies used in test-taking. This paper ...