The Justice Department is pushing a federal judge to force Google to sell its AdX advertising exchange and overhaul its ad ...

The Justice Department gets a second chance to force a breakup of Alphabet Inc.’s Google on Monday as it heads to court ...

The DOJ’s ad tech remedies trial could crack open Google’s dominance of programmatic ads, reshaping transparency across the ...

Though Google claims that divestiture would be impossible due to software infrastructure, a DOJ witness says it could be done ...

The rise of artificial intelligence services saved Google from a breakup in its search antitrust case earlier this month.

Alphabet's Google is seeking to avoid a forced sale of part of its online advertising business in its latest face-off with ...

From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry of ad tech deals this month. And they have one thing in common: AI.

Litigators have hit Google with a recent surge of antitrust lawsuits following U.S. District Judge Leonie M. Brinkema of the ...

Google considered selling off parts of its ad tech business to resolve antitrust concerns in Europe and the US, a lawyer for ...

The remedies trial for Google's ad-tech monopoly is starting today, following the company's loss in court earlier this year.

Following a tepid 2023 for ad tech M&A, the sector had a little heat in 2024. There were noteworthy deals throughout the year, including LiveRamp’s acquisition of data clean room startup Habu in ...

Streaming viewers may find their binge-watches filled with ads for brands that have never run on TV before.