The fascinating history of Taco Bell's quesadilla-wrapped burrito starts with a rival fast food brand's 'secret' menu.

Taco Bell's regular menu is already a playground for custom orders, but if you know where to look, there are plenty of secret menu creations waiting to be explored. If guac is your love language, Taco ...

Taco Bell is launching a limited-time Fan Style menu on November 20, featuring three fan-created items — all based on customer customizations. The menu, available exclusively through the Taco Bell app ...

Taco Bell fans are very vocal about their displeasure when the beloved chain removes something from its menu. Such was the case when the Quesarito was discontinued by the restaurant in 2023. Fans ...

Forbes contributors publish independent expert analyses and insights. I write about food culture—what we eat and what it says about us Taco Bell’s 2025 menu is packed with bold flavors, fan-favorite ...

Restaurant brands have long turned to their fans to help create menu items and content, but that strategy has been in overdrive lately. The latest example is Taco Bell, which today launched a new ...

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