A cheeky new ad campaign claims that visiting the Nordic nation and embracing Swedish culture can improve your wellbeing – ...

Sweden is describing itself as "the world's first country to which travel can be prescribed by a doctor" in a cheeky bid to ...

Sweden’s groundbreaking Prescription initiative allows doctors to prescribe travel as therapy, promoting recovery through ...

A sauna in Swedish Lapland for better sleep quality, or cold plunges in the archipelago for improved circulation? Two out of three respondents in a new international survey would be open to spending ...

The winner of the Rewilding Europe Awards has been announced. Let's take a look at the award-winning and featured photos from ...

Sweden has launched a novel tourist campaign that urges boosting mind and body by traveling there, yet some are already ...

Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist ...