In the middle of the 20 th century, the field of psychology had a problem. In the wake of the Manhattan Project and in the early days of the space race, the so-called “hard sciences” were producing ...

In science, the success of an experiment is often determined by a measure called “statistical significance.” A result is considered to be “significant” if the difference observed in the experiment ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Research is usually denoted to be effective with the terms “statistically significant”. If a significant difference is observed, the difference between groups is pronounced. Researchers are now ...

McShane, Blakeley B.; Bradlow, Eric T.; Lynch Jr., John G.; Meyer, Robert J. "Statistical Significance" and Statistical Reporting: Moving Beyond Binary. Journal of ...

Statistical significance sets a convenient obstacle to unfounded claims. In my view, removing the obstacle (V. Amrhein et al. Nature 567, 305–307; 2019) could promote bias. Irrefutable nonsense would ...

A recent study that questioned the healthfulness of eggs raised a perpetual question: Why do studies, as has been the case with health research involving eggs, so often flip-flop from one answer to ...

Scientists should stop using the term 'statistically significant' in their research, researchers urge. Scientists should stop using the term 'statistically significant' in their research, urges this ...