Brian Niccol has led Starbucks for almost a year, and it has been a bumpy ride to revamp the coffee chain’s brand. Wall ...

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

For the past few months, however, CEO Brian Niccol has been on a mission to “get back to Starbucks,” as he says, and a big part of that has been to elevate the experience customers have in its cafes.

Starbucks reported a higher than expected revenue rise for the third quarter, with improved demand in China, menu changes and investments in labor and store operations helping to offset slowing ...

Starbucks will close pickup-only grab-and-go stores in 2026, as CEO Brian Niccol overhauls the coffeehouse portfolio to restore in-store experiences and drive profitability.

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian Niccol's turnaround plan was bearing fruit.

Dive Brief: Starbucks saw U.S. comparable store sales decline 2% in its Q3 fiscal year 2025 for the period ended June 29, per its latest earnings report. The decline was partially offset by a 2% ...