Sprint Nextel Corporation (Sprint) is a holding company that offers a range of wireless and wireline communications products and services for individual consumers, businesses, government ...

NOTE: Since the initial appearance of this essay in the 1998 edition of Major Marketing Campaigns Annual, the Sprint Corporation merged with Nextel to become Sprint Nextel. The essay continues to ...

The widely rumored transaction, announced Wednesday, would create a company called Sprint Nextel with about $40 billion in combined yearly revenue and more than 35 million wireless subscribers ...

Mr. Hesse also joined Sprint Nextel's board of directors. Previously chairman and president/CEO of Embarq Corp. since its inception in 2006, Mr. Hesse also served as CEO of Sprint's local ...

With Nextel, Sprint is acquiring 15.3 million subscribers and a network based on Motorola's Integrated Digital Enhanced Network, or iDEN, digital radio technology. But iDEN doesn't work with the ...

Once considered among the best managers, his tenure as the CEO of Sprint Nextel Corporation did not end that well. Under his leadership the company seemed to care less about its customers. In 2007 the ...

Sprint Nextel has announced plans to attract more attention to its Nextel Direct Connect and Push-to-Talk services. Sprint's new strategy to promote Nextel Direct focuses on service, features and ...

John Legere's aggressive customer-focused strategy transformed T-Mobile USA, offering valuable lessons for struggling telecom ...

joins the staff at International Speedway Corporation (ISC ... following RJ Reynolds and Sprint/Nextel. 2017 – NASCAR introduces a new three-stage format of racing across all three national ...

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David Beckham's field of dreams: The truth behind Becks' cut-price £18million team (but could it turn into a nightmare?) ...

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