The activation will center around Gamefam’s newly launched SpongeBob simulator and take consumers on a quest across several other of Gamefam’s Roblox spaces, including Super NFL Tycoon, TMNT Battle ...

A 'SpongeBob SquarePants' game will launch on Roblox for the first time through a deal between Paramount and Gamefam.

The Super Bowl is coming to Roblox as part of a push by the NFL to attract new fans, featuring football content in SpongeBob and Ninja Turtles metaverse games.