Sony Honda Mobility to cut operations and redeploy all staff to parent firms after Honda's EV strategy overhaul made near-term product launches unfeasible under the existing joint venture structure.

Sony Honda Mobility Inc. has begun accepting orders for the debut model of its electric vehicle brand, Afeela, in the United ...

Sony has been trickling out details of the Afeela brand it launched with Honda ever since it unveiled the EV in 2023. But it’s held back one big detail — until today. Sony CEO Kenichiro Yoshida ...

The car — a PlayStation-linked EV developed through Honda's joint venture with Sony — had been positioned as a tech-forward flagship, featuring multiple screens (including on the hood), autonomous ...

Sony Honda Mobility has now unveiled its first model, a four-door fastback saloon that's packed with AI and even a computer graphics game engine. First unveiled as a prototype sedan at CES 2023, Sony ...

The latest to join the EV cancelation bandwagon are Honda and Sony, entities that have been operating under the SHM designation. After Honda disintegrated its 0 sub-brand, the time has come for the ...

Just 10 days ago, we asked what Honda's electric vehicle bombshell meant for its partnership with Sony. Could the Sony Honda Mobility Afeela electric sedan make it to production when Honda was ...

The 2026 Afeela 1 sedan will have a starting price of $89,900, an all-electric range of approximately 300 miles, and will be the first car we’ve seen advertised based on its TOPS measurement (Tera ...

Sony Honda Mobility, a joint venture between the two Japanese companies, announced that it was canceling the development of the Afeela 1. The move, which also halts work on its second model, an SUV, ...

The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its ...

Sony Honda Mobility’s Afeela 1 is now in pre-production at Honda’s Ohio plant, with engineers fine-tuning fit, finish, and tech systems before its 2026 launch. Sony Honda Mobility’s first electric ...