The 55-inch Sony 55A90J costs £2,699/$2,999 ... Since the new high-brightness panel is so key to the A90J’s premium OLED status, though, that’s as good a place to start as any.

These debut sets are the LG C1 and Sony A90J, which are two of the best OLED TVs of the year ... smallest 48-inch OLEDs to the 55-inch models is around a 30% increase in image area.