You can track exactly where Mister Softee is in NYC with an app. Richard Harbus for The New York Post The emergence of Mister Softee’s ice cream trucks is New York City’s sign that spring has sprung ...

The union that represents Philadelphia police officers handed out "Mister Softee" ice cream in front of the district attorney's office last week in an effort to point out prosecutorial policies it ...

Amelia Schwartz is a Brooklyn-based writer and editor who has been covering food, beverage, and culture for over seven years. She is currently an editor at Food & Wine magazine, focusing on trends and ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee ...

Each year, an army of Mr. Softee trucks are repainted and refurbished in south New Jersey before ice-cream season. Here's what it's like inside the sweet treat headquarters. How you know that spring ...

The official start of summer means it's time for the return of the annual urban earworm, the Mister Softee jingle. Resistance is futile, so here instead is another way to fight: reappropriation. The ...

No need to chase the jingle – Mister Softee is now stationary. The iconic ice cream man has parked in Long Island, putting down roots with its first-ever brick-and-mortar shop earlier this month – in ...

Mister Softee played hardball against a competitor, and it could lead to a deal sweeter than a vanilla swirl. But not for the other ice cream man. Last summer, the companies that own Mister Softee and ...