Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these channels; a ...

Elevate your B2B social media game in 2025? This comprehensive guide walks you through essential steps to craft a data-driven, impactful strategy. Foster Cross-Department Collaboration: Work with HR, ...

Want to go viral and boost your brand’s visibility? Learn how to spot emerging trends early, create original content that resonates and master the art of trendjacking to drive massive engagement on ...

If you’ve been dragging your feet on social media or just randomly posting here and there without a real plan, 2026 might be the year it finally catches up to you. While you’ve been overthinking ...

Patients today are forming opinions about healthcare providers long before stepping through the door. Social media platforms like Facebook, Instagram and even TikTok have evolved into hubs where ...