Social media isn’t just influencing what consumers eat—it’s transforming how restaurants discover, vet, and buy back-of-house ...

Microsoft (MSFT) has tapped into social media influencers to help market its Copilot chatbot to a wider array of consumers, ...

CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...

From AI-enabled video-editing software to trend-monitoring agents, these are the tools helping brands win on social.

Engagement continues to be the most common metric for determining success on social media, according to Sprout Social’s 2025 Impact of Social Media Marketing report. But more and more marketers “want ...

The 2025 Sprout Social Index reveals social media's dominance in trend awareness, emphasizing authenticity over trend-chasing for brand success. The 2025 Sprout Social Index™ reveals that social media ...

Social media marketing connects businesses with billions of users through platforms like Facebook, Instagram, TikTok and ...

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A main feature of a social media platform is a feed where users can discover shared imagery and commentary. The feed is designed to attract people’s attention. Social media feeds have commercial value ...

With social search surging, more than half of marketing leaders plan to hire social media search specialists in the next year, ranking it their top recruitment priority New platforms, shifting ...