What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

We might not want to admit it, but deep in our brains is a desperate desire for social acceptance. And social media takes that desire and cranks it up to 11. So much so, that it’s easy to just conform ...

Since becoming president, Donald Trump has aggressively sought to fulfill his campaign promise to reverse the Biden administration’s protection of transgender Americans. Trump is not alone in ...

At some point, everyone has done something weird to fit in. Maybe you have lied about what your favorite guilty pleasure song is to avoid public shame. Maybe you owned seven pairs of bell bottoms in ...

The rapid growth of digital technologies in the last quarter-century has multiplied the number and types of possible influences on individual values and opinions. Has the digital era changed the level ...

The behaviors and actions of hypersocial species like humans are heavily influenced by the behaviors and actions of those around them. This was evidenced throughout the COVID-19 pandemic; protective ...

This compelling book sheds light on one of the most defining yet often overlooked forces in Japanese society: dōchō atsuryoku (conformity pressure). Far beyond a matter of individual psychology, this ...

Music icon Steven Patrick Morrissey raged against cancel culture in a new interview, where he called the push for diversity is really a push for ‘conformity.' Sam Esty Rayner Photography released an ...

This week I’m glad that those who needed “permission” from our governor to remove their masks will finally be able to breath the air and show their beautiful faces to the world. In the beginning we ...

At some point, everyone has done something weird to fit in. Maybe you have lied about your favorite guilty pleasure song to avoid public shame. Maybe you owned seven pairs of bell bottoms in the ’70s ...