In June 2019, Gucci revamped its iOS app to include an augmented reality feature that allows users to try on its Ace sneakers virtually. Consumers were able to select a pair of sneakers from the label ...

Unfortunately, buying in-demand sneakers these days isn't as easy as it used to be. The chances of wandering into a retail store and finding a rare pair are slim to none, and even highly trafficked ...

Fashion is having its moment in the metaverse. A riot of luxury labels, music, and games are vying for attention in the virtual world. And as physical events and the entertainment industry that ...

Tinker Hatfield, longtime Nike designer and one of the most influential figures in the sneaker scene over the last 40 years, has found a new way to bring his creativity to the basketball world but ...