Not every paint color is a winner—at least, not at first. Some, like Radiant Lilac from Sherwin-Williams, haven't gotten much love at all—in fact, it's the brand's least-tinted color.

Sherwin-Williams has announced Radiant Lilac as its least popular paint color for 2025, highlighting it as the brand's least-tinted shade of the year. Despite its low sales, Radiant Lilac is ...

But now Sherwin-Williams is flipping the script and encouraging home owners to go against the trends by unveiling its least popular paint color—which the brand has named as Kingdom Gold.

Sherwin-Williams logged a 0.4% uptick in fourth-quarter sales, to $5.25 billion. The company hit a record in 2023 with sales of nearly $23.1 billion, up 4% from 2022, led by sales in its paint ...

News provided by Sherwin-Williams May 22, 2025, 8:16 AM ET Dallas Wings Rookie Paige Bueckers debuts Radiant Lilac SW 0074 as The Loneliest Color™ in a custom ensemble designed and crafted by ...

Despite their traditional parallels, each shade has a unique tonality that draws upon current trends and more timeless color ...

Dive Brief: Sherwin-Williams is shaking up expectations around color-of-the-year trends by honoring its least-popular hue, called Kingdom Gold, according to a news release. The paint brand enlisted ...

Sherwin-Williams Unveils The Loneliest Color™ 2025 with Paige Bueckers—A Celebration of Confidence and Self-Expression Provided by PR Newswire May 22, 2025, 12:16:00 PM ...

Sherwin-Williams has just announced the latest edition of its Colormix Trend Forecast, which dives deep into the future of color in 2026; rather than simply showcasing one hue, the brand has selected ...