Temu and Shein have pulled back on U.S. advertising spend over recent months since the Trump administration’s tariff ...

In May, Temu's U.S. ad spend fell 95% year-on-year while Shein's was down 70%. "Temu and Shein's decline in US ad spend was also noticeable in April, as spend decreased by 40% and 65% YoY ...

Use of low-cost e-commerce giants Temu and Shein has slowed significantly in the key U.S. market amid President Donald Trump's tariffs on Chinese imports and the closure of the de minimis loophole ...

In May, Temu’s U.S. ad spend fell 95% year-on-year while Shein’s was down 70%. “Temu and Shein’s decline in U.S. ad spend was also noticeable in April, as spend decreased by 40% and 65% ...