As you import Pinterest Ads cost data into Google Analytics, beware of setup mistakes that can cause duplicate spend or ...

Do you know who is visiting your business website and when? What about how your customers find your site and engage with your web pages? If you don’t have Google Analytics, you probably don’t know!

Please provide your email address to receive an email when new articles are posted on . In July 2023, Google switched to Google Analytics 4 for analyzing web traffic. Google Analytics 4 must be ...

Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy ...