Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Website visitors are ignoring your irrelevant ads. Increasingly. 86% are already banner blind. Have been for years. And they’re getting proactive about sidelining your ads. Ad blocking technology ...

Tim Cohn spotted that the Google Advertising Professionals Search is now live. It can be accessed at adwords.google.com/professionals/search and lets you search for ...

Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon. We have seen this before, although ...

Search marketing agency NetElixir has launched its AdWords analysis and reporting dashboard LXRPlugin, a platform designed to provide insights to businesses managing search campaigns while saving time ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out new event search feature on app & mobile ...

Mobile searches have increased by 400 percent over the last three years. If you are not advertising on mobile, you are missing out on potential customers. Google Adwords remains the biggest search ...

Google AdWords has this opportunities tab that shows advertisers suggestions on how to improve their campaigns. Google is beta testing a new feature there named "account health score for search." This ...

There’s a legend in the digital marketing world of a college graduate who wanted to work at a large digital agency. This enterprising young graduate submitted his resume, and when he didn’t hear back, ...

SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Google AdWords has introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your ...

Optimizing paid-search campaigns for local search and mobile devices goes hand in hand. In 2015, Google confirmed that more searches happen on mobile devices than on desktop. And according to ...

Our friend Eric Wolfram recently supplied us with some good news for Google AdWords customers. Eric has always wanted to add dynamic headlines to his AdWords placements so that when a potential ...