A silent yet important update now enables SRAM AXS T-Type MTB drivetrains to shift faster and with increased reliability.

Force XPLR E1 brings the unbeatable ergonomics and impressive shifting performance of SRAM's Red release to a more accessible ...

In 2019, SRAM launched its AXS wireless technology, bringing personalization and control to the drivetrain. Initially, two AXS mountain bike options were available ( XO and XX spec) along with one for ...

SRAM has launched the new AXS Rocker Paddle. “The newly redesigned AXS Rocker Paddle gives the rider a familiar interface for their cutting-edge electronic control. Effortless electronic shifting ...

Earlier this season, we saw evidence of a new SRAM 12-speed road group coming, thanks to public sightings of Jeremy Powers and Wout van Aert’s bikes in Rochester, Gavere and Tabor. Now we’ve got the ...

After launching the RED eTap AXS 12-speed groupset in February, SRAM has released a Force eTap AXS groupset offering much of the same capability at a lower price point. The key design features of the ...

Bikes and technology go hand-in-hand. Not always in the digital sense that might be familiar to readers of Pocket-lint, but with a constant process or refining the design, materials and mechanics of ...

Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

As a cyclist, Alan Fischer had thought about tire pressure before. But it wasn’t until he started developing SRAM’s TyreWiz, a wireless tire pressure sensor, that Fischer, a software engineering ...