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With open rates for email marketing at all-time lows, social media platforms like Facebook increasing advertising costs, influencer marketing failing to deliver on its initial hype, and more, it’s ...

In the rapidly evolving digital era, SMS marketing has emerged as a powerful option for businesses, providing fast, straightforward means to reach customers. SMS marketing consists of sending ...

With SMS outperforming every other marketing strategy, including email, marketers are increasingly seeing the need to explore investing in SMS marketing. SMS can be a great way to nurture customers ...

I was a skeptic at first when the idea was mentioned to me. But when I started to look at SMS marketing, I realized that with the right frequency and messaging, it can be a highly effective method of ...

The use of SMS marketing has been steadily growing, but what role would it play in generating sales during the holiday shopping season? That’s the question ecommerce brands were asking themselves.

SMS marketing is growing, and marketers need to know the dos and don'ts of text message marketing as they head into 2020. We’ve already covered how SMS marketing is making a comeback, as more B2C and ...

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SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

What’s next for digital marketing? That’s a pretty common question at any given marketing industry conference. With the continued evolution of the internet, it seems marketers are always on the ...

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Marketers are continually finding new ways to get consumers to opt-in to their databases. However, it seems many companies are either not sending enough messages or bombarding users constantly instead ...