Bulk SMS marketing has been around for years, yet in 2025 it is still quietly outperforming many “new” digital channels.

I was a skeptic at first when the idea was mentioned to me. But when I started to look at SMS marketing, I realized that with the right frequency and messaging, it can be a highly effective method of ...

GUEST OPINION: In an era of instant communication, where user attention spans are mere seconds, speed and message effectiveness are paramount. For businesses aiming to reach a broad audience swiftly, ...

AT&T Wireless today introduced a bulk Short Messaging Service (SMS) program designed to allow enterprises to send large volumes of 140- to 160-character messages to targeted customers or groups of ...

India’s mobile penetration, with over 1.2 billion subscribers, makes bulk SMS an unmatched channel for businesses. SMS boasts a 98% open rate, with 90% of messages read within three minutes, far ...