Villa's new deal involves front-of-shirt sponsorship, but others clubs' previous deals with Visit Rwanda have led to protests ...

Aston Villa players are set to visit Rwanda as part of the club’s sponsorship agreement with the tourism brand, according to ...

English Premier League champions Arsenal will build three football pitches in Rwanda as part of the legacy of the collaboration despite the conclusion of the club’s eight-year Visit Rwanda partnership ...

Aston Villa's lucrative Visit Rwanda sponsorship has attracted criticism from human rights groups, reigniting debate over ...

To take you back a few years, when Visit Rwanda first appeared on Arsenal’s sleeves in 2018, it was a bold statement. Little did the world know that it was just the beginning. Bayern Munich followed, ...

Rwanda chose Aston Villa as its new football partner, with officials citing the Premier League club's fan base across Europe and around the world as a platform to promote the country as a destination ...

Amnesty International has warned Aston Villa its partnership with Visit Rwanda will be used by the African nation to sportswash its “terrible” human rights record. The midlands club confirmed the ...

The chances are that the investments will be an effective way for the country to promote tourism and development. In 2018, Rwanda spent £30m ($39.1m) to sponsor Arsenal Football Club in the UK.