To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here's the marketing plan.

Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for entertainment while spending less time with traditional ad-supported media.

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.