When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...

Hot Wheels are one of the most beloved and iconic toys. They’re one of the most reliably affordable, too. You can always count on Hot Wheels to meet you with a modest price tag — well, not always.

How many more Hot Wheels can you buy before you run out of space, money, or passion for the hobby? Here are some more cool ...

Hot Wheels aren’t just for kids; they’re the hottest adult collectible, with rare cars worth thousands and over nine billion ...

Hot Wheels has made miniature versions of several Mustang models, usually in limited quantities as collectors items. Now, one ...

After taking a tour of the Mattel Hot Wheels Design Center and learning about the brand’s Treasure Hunt hidden treasure […] ...

Mattel has so many Hot Wheels Chase collectibles coming up next year that getting them all sounds like a job for Tom Cruise ...

As a boy, Bruce Pascal reveled in testing the limits of his Hot Wheels. He might squeeze a firecracker into one of the miniature metal cars and set it off, or flatten one with a hammer to see whether ...

Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...