As FDA scrutiny of drug ads intensifies, new data shows AM/FM radio outperforms TV for brand awareness, recall, and ROI among ...

Studies from Nielsen and others confirm creative drives nearly half of advertising ROI, proving opportunity lies in emotion.

Upward of 60% of locally produced radio commercials fail to meet effectiveness standards, with automotive and legal ads performing worst. That’s according to a six-month analysis of 5,693 spots across ...

The ABC will officially launch its digital radio stations this week in time for a nationwide event involving over 40 stations promoting DAB+. Ty Pendlebury has worked at CNET since 2006. He lives in ...

Living in Southern California, the radio dial is fairly crammed with stations at every decimal point up and down the spectrum. Anyone who has ever tried to use one of those iPod FM transmitter devices ...

This is a bit embarrassing for me to admit, but I think the North Texas Tollway Authority radio commercials are total bangers. One in particular makes me turn up the volume each time I hear it. You ...

WASHINGTON —Nation’s Restaurant News honored the year’s most creative television and radio commercials with its Restaurant Advertising Awards, presented during the 2008 Multi-Unit Foodservice ...

My column on KROQ’s new(er) morning show and the station’s two-minute pledge brought in some good responses from you: “I agree with you 100% on this. I would be far more likely to stay with a station ...

FIRST ON FOX: When it comes to political advertising in national or statewide campaigns, radio is often the third wheel in comparison to TV and digital. But a new research memo shared first with FOX ...

Most of us have heard the occasional announcement on a non-commercial educational radio station that may have blurred the lines between an underwriting acknowledgement and a commercial advertisement.

According to the government-supported British Broadcasting Corp., “new, distinctive digital music stations” that will serve as “extensions” of BBC Radio 1, Radio 2 and Radio 3 are in the works. While ...