I own a market research company, so I understand the importance gathering data from your target audience and using that data in order to make product development, marketing and strategic business ...

We’re excited to bring you the second video in Pew Research Center’s occasional Methods 101 series, which aims to demystify the methodology we use to conduct our research. This time around, we’re ...

Anyone who has taken a survey has likely been given the option to “check all that apply” when answering a question. The instruction is widely used in data collection because of its ease and efficiency ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. As a responsible business owner, you probably think ...

The Sociological Quarterly, Vol. 32, No. 2 (Summer, 1991), pp. 289-300 (12 pages) Although surveys are extensively used in sociology, there has been a relative neglect of the effect of task definition ...