Add Yahoo as a preferred source to see more of our stories on Google. A still from the Pure Cremation advert which has been banned (PA) The January advert depicted a woman at home amidst food and ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

A woman who stopped her mother's cremation process after she found out it would not include a traditional service believes her mother was "misled" by the company. The Advertising Standards Authority ...

A TV advert for a direct cremation firm has been banned for implying that their standard plan included an attended funeral service. The ad for Pure Cremation, seen in January, featured a woman ...

The January advert depicted a woman at home amidst food and drinks, stating: "That was a great celebration. Dad would have loved it. He hated how expensive traditional funerals are. So he got a Pure ...

Add Yahoo as a preferred source to see more of our stories on Google. A TV advert for a direct cremation firm has been banned for implying that their standard plan included an attended funeral service ...