Is your brand addicted to ongoing price promotions? If so, you need to break the habit and get it healthy again. Companies invest in building strong brands not because it’s a fun thing to do (although ...

Promotion is the component of the marketing mix strategy that emphasizes the use of various communication tools to promote the value of your company, products or services. While much of promotion is ...

It’s a tough world for retailers. New technologies enabling consumers to compare products and prices online have permanently changed the in-store shopping experience. Meanwhile, a sluggish economy and ...

Planning effective and relevant promotions is an ongoing exercise in adaptability. There are complex and evolving factors at play that impact product availability and consumer behavior. Right now, ...

As a business, it makes sense to promote the best-performing and most-deserving employees who can add value at a higher level within the organization. Developing a clear set of criteria will help you ...