The next chapter of programmatic is being shaped by media agencies pulling decision-making out of black boxes, back in house ...
Don’t think that programmatic is going to be replaced as a sales/buying mechanism any time soon. Programmatic display buying is seeing sustained growth in Europe despite a certain maturing, according ...
The European Programmatic TV Initiative (EPTVI) has announced the launch of Stage Two of its industry-led collaboration, ...
Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit. Accenture Interactive Programmatic Services will help clients to manage their ...
AFA Decaux has expanded the existing partnership with VIOOH – a leading premium global digital-out-of-home (DOOH) supply-side platform (SSP) which unlocks new opportunities, both locally and ...
Val Morgan has appointed Sabarish Chirakkal as group director – programmatic.The announcement:Val Morgan today announces ...
A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to unlock growth, reduce fragmentation, and support the growth and development ...
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