Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In an era where speed, relevance and precision define winners, companies can no longer ...

Since the invention of surveys in the 1930s, companies have used market research to size up consumer needs. Focus groups generate inputs about behavior and attitudes. Tools like conjoint analysis ...

AI is gaining popularity among product managers and being used by companies like PepsiCo and Toyota. Generative AI can be used to brainstorm product ideas or assist in creating marketing materials.