Acxiom’s data onboarder LiveRamp hopes to solve the thorny problem of identity – thorny because consumers have thousands of different identifiers. LiveRamp – which Acxiom now refers to as its ...

We study probability matching priors in non-regular cases. Both one-parameter and multi-parameter cases are considered. The resulting priors are shown to satisfy certain differential equations.

This is a preview. Log in through your library . Abstract First-order probability matching priors are priors for which Bayesian and frequentist inference, in the form of posterior quantiles, or ...

As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow these strategies worldwide. Writing exclusively for ExchangeWire, ...

Which is better – deterministic data or probabilistic data? It’s a trick question because the answer is “both.” Even Google – whose first-party cross-device logged in user base likely trumps anything ...

As the market has come to realize the importance of communicating with, personalizing experiences for, and analyzing the behavior of actual consumers — as opposed to disparate devices — the question ...